It started with a problem we kept seeing
We watched great global brands enter the Arab market with translated sites and dubbed posts — and disappear. The problem was never the brand. It was the assumption that Arabic is a translation layer added at the end.
It isn't. It's a market of more than 400 million people, with its own search, culture, and standards. Tasaddur exists to meet that market properly: found in Arabic search, built for the Arabic web, and present in Arabic social — by a team that lives the language rather than translating it.

