About us

Tasaddur: to lead in Arabic.

The name is a promise: to put you at the front of the Arab market — in search, on the web, and in social. We're not a translation layer on top of your brand. We're the team that builds it for Arabic from the ground up.

Our story

It started with a problem we kept seeing

We watched great global brands enter the Arab market with translated sites and dubbed posts — and disappear. The problem was never the brand. It was the assumption that Arabic is a translation layer added at the end.

It isn't. It's a market of more than 400 million people, with its own search, culture, and standards. Tasaddur exists to meet that market properly: found in Arabic search, built for the Arabic web, and present in Arabic social — by a team that lives the language rather than translating it.

Our focus

We work for the Arab market only

We don't spread ourselves across every market. SEO, websites, and social — for the Arab world, and nothing else. That focus isn't a limit we accept; it's the source of our craft. When you do one thing for one audience, you do it better than everyone.

What sets us apart

Strong positioning, backed by real technical craft

  1. An Arabic-native team

    Writing and designing with a feel for the language, not a translation tool.

  2. Build, not translate

    Content and pages created for Arabic from scratch.

  3. Real technical setup

    RTL, hreflang, Schema, and Core Web Vitals — not an English template flipped after the fact.

  4. A measured method

    We promise clear steps and results you can see in your reports, not vanity numbers.

Our method

Four clear steps

  1. Step 01

    Discover

    We learn your market, its words, and your competitors first.

  2. Step 02

    Build

    A site, content, or presence, built for Arabic and for search.

  3. Step 03

    Grow

    SEO, content, and social that bring in real visitors.

  4. Step 04

    Measure

    Clear monthly reports, and continuous improvement on top of them.

Our team

The faces behind Tasaddur

Plenty of agencies hide behind a logo. We put our faces in front of you — because the people building your presence are worth knowing.

Wahab Abu El Hija

Wahab Abu El Hija

Operations, Growth & SEO

Eight years running operations and growth at a fintech platform: launched its website and app, led its SEO and organic growth, and built its automation and retention systems. Leads website builds and Arabic SEO at Tasaddur end to end.

LinkedIn
Shaima Raouf

Shaima Raouf

Arabic Content Lead

Arabic content manager at a fintech platform since 2022, and an Arabic analysis editor at Investing.com since 2015. Writes for the Arabic reader from the first word instead of translating at them; our Arabic style guide is hers.

LinkedIn
F

Fairuz

Designer

Designs for the Arabic eye: RTL layouts, typography, and social visuals that feel local instead of flipped.

What we stand for

Three things we hold to

  1. Authenticity over translation

    We adapt, we don't dub.

  2. Method over promises

    Clear steps, measurable results.

  3. Ownership

    We hand you control of your own platforms, we don't keep you dependent on us.

Our pledge

A new agency, held to old standards

We're at the start of our road, and we won't pretend otherwise. No fabricated numbers, no fake testimonials. What we offer today is an honest commitment: careful technical work, original content, and full transparency in reporting. And with the first real result, you'll find it right here — by name.

Wahab Abu El Hija
Wahab Abu El Hija
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